Some Simple Small Business Website Marketing Advice

June 17, 2009 by Jack
Filed under: Internet Marketing, Small Business

Small Business Store Just the other day I was talking to a friend about making money online. He was still under the impression that the only way to succeed online was with a lot of domains pointing to his small business. While that might have been a solution years ago, that wasn’t really what was needed.

What is needed? A single domain with focused content about the the product. The content needs to be well written and the site itself should be designed in such a way as to make it easy for search engine spiders to crawl it. If it can do that, then the only thing left is getting out the word. In other words, marketing.

Too many domains with the same message just muddle things up and cause Google to discard all of them. This is why the single domain is better. Another thing is that the single domain is easier to market since there is just one site with a focused message.

Now, for small businesses, my advice for marketing is to find local bloggers and have them put up links to the site or blog about it. Traffic is the ultimate goal of any website marketing, search engine results may be great, but all that gives is traffic. As a small businessman, it’s best to focus on traffic because that is what generates income for your site.

These are just a few things to keep in mind for now….more later.

Tags: local websites